Technology · Experimentation platform
Eppo
Moving Brands — Brand Strategy Director, US
Brand positioning, visual identity direction, voice & tone, messaging, and website strategy for a category-defining experimentation platform.
03 — The Artist
Nice to meet you,
I'm Jordan Heber.
Storyteller: brand strategist and watercolor painter.
Jordan Heber — Venice, California
By day
Brand strategist.
I help companies uncover their voice, clarify their purpose, and bring their brand to life through strategy and planning. My work spans early-stage startups, universities, and category leaders — rooted in the belief that the strongest brands begin with a well-told story.
By night
Watercolor painter.
I slow down and return to the tactile — painting minimalistic watercolors that celebrate simplicity and imperfection. My work honors the homes people love, the pets who become family, and the quiet charm of familiar places.
Professional background
A closer look.
Over a decade of brand strategy across technology, healthcare, financial services, education, and consumer brands — condensed into two chapters below.
01Experience
Summary
Jordan is a brand strategist with over a decade of experience helping companies uncover their voice, clarify their purpose, and bring their brand to life. Her practice spans brand strategy, positioning, messaging, UX, digital, creative direction, and storytelling — grounded in the belief that the strongest brands begin with a well-told story.
Career
Present
Moving Brands
Head of Strategy
- — Direct brand strategy and creative direction for global, cross-functional teams, delivering differentiated, audience-centric brand positioning that anchors identity, creative expression, and communications.
- — Own new-business strategy, identifying and pursuing opportunities aligned with organizational growth goals.
- — Clients: NYU Langone Health, Passes, Nebula, Semgrep, DAT Freight + Logistics, Plaud.
Prior
Prior
Sullivan, Stone and Strand, SapientRazorfish
- — Sullivan — Group Director, Strategy; Director, Strategy; Associate Director, Strategy; Senior Analyst
- — Stone and Strand — Head of Brand and Organic Marketing
- — SapientRazorfish — Marketing Strategist
02Selected Work
Higher Education · Launch campaign
Virginia Tech Innovation Campus
Sullivan — Brand Strategy Group Director
Research, positioning, and a recruitment campaign to launch Virginia Tech's new Innovation Campus in Washington D.C. and attract top graduate talent.
Higher Education · Pitch strategy
Stony Brook University
Sullivan — Brand Strategy Group Director
Campaign concept, content strategy, and account leadership for Stony Brook's finalist bid to anchor a world-leading climate solutions center on Governors Island.
Financial Services · Product launch
ADP Roll
Sullivan — Brand Strategy Director
Research, segmentation, positioning, naming, and visual identity for ADP's digital-first payroll app built for small business owners.
Financial Services · B2B campaign
American Express GCS
Sullivan — Brand Strategy Director
Customer journey, positioning, and campaign strategy to help American Express Global Commercial Services reclaim its territory with large-market enterprise clients.
Professional Services · Rebrand
BerlinRosen
Sullivan — Brand Strategy Director
Research, brand positioning, digital strategy, and visual identity direction for the evolution of a leading communications firm beyond its political-PR roots.
Select Strategy Work
A partial client list.
- EppoBrand strategy & positioning
- ADP ROLLBrand strategy & voice
- Virginia Tech Innovation CampusBrand strategy & narrative
- Stony Brook UniversityBrand strategy & storytelling