i’m jordan.
A storyteller, brand creator, and dot connector. My days are spent asking questions, crafting insights, and building brands, while my nights are spent manifesting creative expression through painting, writing, and reading.
In my ten years of experience as a Brand Strategist, I’ve built foundational brand identities, architectures, messaging constructs, and executional strategies all derived from insight for clients ranging from financial services, professional services, technology, and CPG.
work experience + education
Work Experience
Moving Brands, Santa Monica, CA
US Strategy Director, Brand Strategy — April 2024 - present
Jordan Heber Brand + Consulting, Santa Monica, CA
Freelance Brand Strategy and Copywriter — June 2022 - present
SULLIVAN, New York, NY
Group Director, Brand Strategy — May 2022 - Nov 2023
STONE and STRAND, New York, NY
Director, Brand and Organic Marketing — Jan 2022 - May 2022
SULLIVAN, New York, NY
Director, Brand Strategy — Sept 2020 - Jan 2022
Associate Director, Brand Strategy — Oct 2019 - Sept 2020
Senior Analyst, Brand Strategy — Oct 2018 - Oct 2019
PublicisSapient, Atlanta, GA
Associate, Marketing Strategy — Aug 2016 - Oct 2018
Junior Associate, Marketing Strategy — Aug 2015 - Aug 2016
Education
University of Georgia, B.B.A Marketing
Terry College of Business, Athens, Ga — August 2011 - May 2015
skills
Research design + management: secondary, surveys, interviews, focus groups, qualitative online boards, quantitative studies
Brand strategy: architecture, positioning, brand expression, naming, messaging, communications, campaigns, thought leadership
Digital strategy: website, intranet, social media, email