i’m jordan.
A storyteller, brand creator, and dot connector. My days are spent asking questions, crafting insights, and building brands, while my nights are spent manifesting creative expression through painting, writing, and reading.
In my ten years of experience as a Brand Strategist, I’ve built foundational brand identities, architectures, messaging constructs, and executional strategies all derived from insight for clients ranging from financial services, professional services, technology, and CPG.
work experience + education
Work Experience
SULLIVAN, New York, NY
Group Director, Brand Strategy — May 2022 - present
STONE and STRAND, New York, NY
Director, Brand and Organic Marketing — January 2022 - May 2022
SULLIVAN, New York, NY
Director, Brand Strategy — September 2020 - January 2022
Associate Director, Brand Strategy — October 2019 - September 2020
Senior Analyst, Brand Strategy — October 2018 - October 2019
PublicisSapient, Atlanta, GA
Associate, Marketing Strategy — August 2016 - October 2018
Junior Associate, Marketing Strategy — August 2015 - August 2016
Education
University of Georgia, B.B.A Marketing
Terry College of Business, Athens, Ga — August 2011 - May 2015
skills
Research design + management: secondary, surveys, interviews, focus groups, qualitative online boards, quantitative studies
Brand strategy: architecture, positioning, brand expression, naming, messaging, communications, campaigns, thought leadership
Digital strategy: website, intranet, social media, email