Sarah Anne Patton Counseling

Sarah Anne Patton, a licensed mental health counselor, was ready to take the leap to start her own practice but needed a way for prospective clients to discover and connect with her. She wanted her brand and site to convey the warmth and openness her clients feel when they meet and work with her.

As a freelance brand and content strategist, I helped Sarah Anne build a compelling online presence through her Squarespace site. The goal was to create a brand and site that would highlight her unique experience and attract new clients while ensuring it remained focused on the needs of her audience.

I began by conducting a detailed questionnaire with Sarah Anne to understand her vision for the practice, how clients typically find therapists, and what sets her apart from others in the field. Using this insight, I developed a website with an intuitive navigation structure, warm and inviting copy, and a design that emphasized her professional expertise while keeping the prospective client's needs at the forefront.

Since launching the website, Sarah Anne has successfully expanded her practice to two markets and increased her patient list, effectively reaching more clients who connect with her brand and approach.

Client: Sarah Anne Patton Counseling

Role: Freelance Brand Consultant

Project: Brand Positioning, Content Strategy, Squarespace Building